In chapter 11, Briggs discussed how to build a digital audience for news. These techniques require journalists to find the line between appealing to an audience and keeping journalistic integrity.

Tracking your audience

Tracking your audience is vital for building a strong digital audience because it helps you see what’s getting a lot of views and what’s lacking views. This way you know what to emphasize and what to downplay. Also tracking demographics is important so you know who you appeal to and who you have to appeal to more.

Search Engine Optimization

In order to build a large audience they have to be able to find you easily. This is where search engine optimization comes in. By using keywords effectively and writing about popular topics, you increase your chances of appearing higher on Google searches. This is where journalists must decide the line between simply appealing to an audience and providing accurate and important information.

Use social media

Social media is one of the easiest ways of getting stories avaliable to a large audience. It is also an effective way of recieving feedback from the audience so you know what you should change and what you are doing right.

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